By Jody Robinson
For most people, a car is a way to get from point A to point B. But for a certain kind of driver—the collector, the investor, the enthusiast—a car is art. It’s a story, a memory, a piece of design worth preserving.
And for the past decade, So Cal Classic Car Storage in Laguna Hills has been the trusted home for some of Southern California’s most extraordinary vehicles.
Celebrating ten years in business, So Cal Classic Car Storage has become a cornerstone for Orange County’s collector community. Founded in 2015 by lifelong enthusiast and late-life entrepreneur Dean Morash, the operation specializes in concierge-level care for investment-grade classic and exotic cars. “Our customers trust us with some of the finest European and American vehicles in Southern California,” says Morash. “We take that responsibility seriously.”
A Concierge Approach to Car Stewardship
From the moment a car arrives at their secure Laguna Hills facility, the So Cal Classic Car Storage team handles every detail. The service isn’t simply about parking cars; it’s about preserving them—maintaining battery health, keeping tires properly supported, monitoring fluids, and ensuring every vehicle is ready to roll at a moment’s notice. Their climate-controlled environment and rigorous check-in protocols help prevent the kind of long-term damage that can occur when a high-value vehicle sits idle.
But what truly distinguishes So Cal Classic Car Storage isn’t just its premium facility—it’s the people behind it. “We treat our clients as if they were an extended part of our family,” Morash explains. “That philosophy has shaped a real car-enthusiast community here.” With a dedicated staff who know every vehicle and every owner by name, the team approaches each collection with the same pride and precision they give their own cars.
In addition to storage, the company offers a full suite of consignment services, helping owners receive top-dollar for their vehicles. And because they’ve spent a decade cultivating relationships with the area’s most reputable service providers, clients gain access to a curated network of specialists in maintenance, fabrication, customization, restoration, and detailing. As Morash puts it with a smile, “We’re guys who know a guy.”
A Passion Years in the Making
Morash’s journey to becoming one of Orange County’s most trusted caretakers of collector cars wasn’t linear. Prior to launching the business, he worked in high-tech marketing. When offered an exit package that opened the door to reinvention, he decided to invest in something he’d loved since he was a teenager—cars.
“I wanted the next chapter of my life to revolve around something I was truly passionate about,” he says. “Starting So Cal Classic Car Storage allowed me to combine my love of cars with the kind of service culture I believe in.”
It’s also become a family affair. His son Jay joined the business six years ago and has been instrumental in shaping its growth, expanding its services, and cultivating its now-massive online presence across Instagram, Facebook, TikTok, and YouTube. Today, the brand have nearly 100k followers each on instagram and facebook—fans drawn in by behind-the-scenes videos, featured vehicles, and glimpses into the day-to-day life of the shop.
In 2025, the company earned Yelp’s coveted “People Love Us on Yelp” recognition—an accolade that reflects the loyalty and enthusiasm of the community they’ve built.
A Thank-You to the Community
As they look toward their next decade in business, gratitude remains at the heart of the operation. “We are incredibly grateful to the Southern California car community for their trust and support over the last ten years,” Morash says. “This journey has been possible because of them.”
Whether safeguarding a multimillion-dollar exotic, preserving a cherished family classic, or helping a collector find a new home for a treasured vehicle, So Cal Classic Car Storage continues to set the standard for excellence in Orange County.
In a region where car culture runs deep, So Cal Car Storage isn’t just a place to keep cars—it’s a place that keeps passion alive.
