It isn’t often that a series of decisions made over a cup of coffee end up working out for the best: or becoming one of the easiest and most affordable ways to work out indoors.
I’d venture to say that the majority of folks who initiate a workout program aren’t going into it looking to get hurt. Most of us just want to slim down, improve heart health, and get some cardio in before or after a busy day at work. Users of Body Flex Sports’ StepTrac BST800 can push through a full body workout in just 12 minutes.
Having 27 years of fitness experience under their belts, the team at Body Flex launched into the world of health in the 90’s. Now, with over ten utility patents and four brands, “we’re on a mission to improve the strength, stamina, and soundness of our customer’s health.” A family-held American company, Body Flex is sold internationally, bridging value, efficiency, and wellness with maximum results.
So what’s the original magic that came from that cup of joe so long ago? The founder of Body Flex Sports notes that it’s “the dispersion of force into a couple different directions,” which reduces impact and stress on the body down to almost zero.
“Combining two movements into one, and offering eight levels of resistance control, the machine flows through a silent, smooth magnetic flywheel.” An LCD monitor keeps track of distance speed, time, and calories. Incredibly portable and compact, its “functional and aesthetic design keeps it the best in class, down to the foam-covered handlebars for comfortable gripping.”
Ultra-smooth, the technology overcomes what engineers call a “dead spot”: that pressure point on a bike, or traditional elliptical machine. With its patented Curve-Crank Technology, the machine reduces joint stress, promoting a true biomechanical flow.And, as every exercise enthusiast knows, when you’re working with your body instead of against it, you’ll find more strength and stamina to be had. Young or old, already fit or looking to get back into a scalable routine, the limits are up to the user.
Building a reliable, sustainable, stable, and consistent reputation depends on building the same type of product. Body Flex uses their resources for good, building with intelligence, and a heart to develop products that are “accessible to everyone.”
“We wanted to improve human health based on the philosophy that by improving people’s health, it would improve the world,” says Yvonne Hsiung, VP of Business and Development. “The ripple effect is very powerful.” Her father’s Master’s in Material Science and an inventor’s mind turned out to be the perfect platform to create meaningful change.
Providing the fitness industry with its most popular and effective weight benches, elliptical machines, exercise bikes, (and more!) just wasn’t enough.
“We need to do our part as a business and organization to contribute to our world beyond profit.” Using strength to imbue strength is a core value, one that pushes the team to give back to their community. Supporting multiple local charities, including Samaritan’s Purse, they’ve made it clear that not all strength is built in the gym.
What could you do with your day if your workout only took 12 minutes? Donate or volunteer for charity, hang out with grandparents, or grandchildren, send a few extra emails, watch that show you’ve been wanting to, without the guilt of a workout hanging over your head. Grab a cup of coffee with a friend. After all, flexing your newfound muscle is more fun when you’ve got someone to share the success with.
For more information, call (888) 266-6789 or visit www.bodyflexsports.com
