The term “fast-casual” was apparently coined by Paul Barron in the late 1990’s. The creator of FastCasual.com, Mr. Barron’s claim to the phrase has been disputed, but the terminology certainly stuck. Restaurants have popped up all over the nation in the last twenty years that set claim to the phrase, and serve up a similar experience: moderately priced meals, self-service or limited service format, and made-to-order food with more flavors than your neighborhood McDonald’s or Taco Bell. With 33 stores in Colorado (and 3 under construction), six stores in Phoenix, three in Dallas/Ft. Worth and now three in California (Laguna Niguel, Riverside and Rancho Cucamonga), Tokyo Joe’s is no stranger to the craze of fast-casual. But they’re elevating the concept to an entirely new level.
Their first location in the Golden State is just down the 73 in Laguna Niguel (just off the Greenfield exit in the center across the street from the Regency Director’s Cut theater) introduces a new type of health food: from starters to make-your-own sushi and poke bowls. Always made fresh-to-order, using the best ingredients possible, the crew at Tokyo Joe’s abstains from adding trans fats, MSG, and preservatives into your dishes. Clean, fast cuisine seems like an oxymoron. Surely, in the age of fried everything, when even a salad has some additive thrown in for good measure. Not Tokyo Joe’s.
Offering vegan, non-GMO, and gluten free options, Tokyo Joe’s is on track to be one of the first fast-casual chains to offer real, healthy food at a really quick pace. Potstickers, chicken skewers with green onions and the house peanut sauce, or event the MoJOE Bowl: dark chicken sauteed with pineapple, egg, carrots, sweet onions, red pepper, in a sweet and spicy sauce, on a bed of steamed rice. At some of their locations they even offer Meal Plans, based off the advice of real trainers and coaches. Protein controlled meals for athletes (or anyone fitness minded) that offer balanced alternatives to the smoothies, supplements and shakes out there formulated with synthetic ingredients most everyone has trouble pronouncing. Kids meals arrive as a fun bento box with your little one’s choice of protein, rice, edamame or veggie mix, and mandarin oranges.
Had a quick fix at Tokyo Joe’s and can’t wait to go back for more? Receive a free starter just for registering for the Tokyo Joe’s Addict Club. A free entree on your half birthday, specials, and one point for every dollar you spend at the restaurant. Every 150 points gets you a free entree. And 150 points adds up fast, when Tokyo Joe’s becomes your favorite way to do fast-casual.
Tokyo Joe’s is located at 27981 Greenfield Drive in Laguna Niguel. For info, call (949) 427-4240 or visit www.tokyojoes.com