We all know - or maybe we assume - that spring and summer are the best times to sell a home. And it’s true that many buyers do plan their new home purchases during the warmer months. But that doesn’t mean all the serious buyers evaporate after Labor Day.
The thinking used to be that trying to sell your home during the holiday season was a terrible idea. Real estate agents often advised their clients to either wait to list the home or to take their home off the market between Thanksgiving and New Year’s! Like many old ideas, this has changed! By following a few basic guidelines, you could be ready for a holiday treat of your own: a house marked SOLD!
Keep in Mind:
There are definitely benefits to selling during the fall/winter holiday season.
You’re not alone — but there’s less company. Fewer homes on the market this time of year, so your competition has decreased.
Anyone who takes time out of their busy holiday schedule to shop for a new home is serious about buying now. Perhaps they are buying a home for tax reasons or are relocating to start a new job in
the new year. Maybe they’ve been looking for months and just haven’t found that perfect home yet.
Whatever their reason, make it easy for these folks to get a good look at your home by staying flexible with your showing times and be open to negotiating contract terms that work with their schedules.
Set the Stage:
Emotion plays a huge role in which home a buyer purchases, and you can capitalize on that by making your home cozy and cheery during showings. Decorate, but don’t overdo it. Holiday décor can make your home seem welcome and cozy and inviting, especially to people feeling the pressure of home buying during this time of year.
Keep it seasonal with winter-themed decorations rather than specifically holiday-themed trinkets; go for holly and evergreen boughs, twinkling lights and snow scenery. Make sure your decorations enhance rather than detract from your home’s best features.
Take advantage of the shorter days. A well-lit room is inviting any time of year, but even more so during the long hours of darkness in winter. Bright lamps, a roaring fire if you have one, and candles — real or electric — will brighten the mood.
Remember the other senses. Agents always encourage their home sellers to light pleasant-smelling candles or set out potpourri no matter what time of year it is. During the holidays, try sugar cookie-scented candles, fresh pine boughs or peppermint air freshener. Play festive seasonal music. Put out blankets that are soft and cozy to help prospective buyers envision themselves curled up in warmth and comfort.
And remember to remove them as soon as the season is over. And keep packing up your personal items in preparation for moving!
Your real estate agent will be able to provide even more advice that will best set off your property during this time of year. If you need help finding an excellent agent in our area or you have any questions about the home buying and selling process, please give me call. I’m happy to provide assistance and help your holiday home sale go smoothly!