When I was a child, I remember my parents moving our family into a new house, with pristine, white carpets. Beautiful to look at, but completely impractical when you consider that two young children would soon be tromping about.

As expected, my brother and I managed to ruin a swath of the floor covering in spectacular fashion … and in relatively short order. Enough so that it was replaced with a more manageable shade. Had my parents discovered the benefits of professional carpet cleaning services like those offered by the Laguna Niguel-based Beacon Carpet Cleaning, they certainly would have been better able to keep their flooring, countertops and upholstery from looking like they’d survived the tornado of their kids.

Ken and Linda Rogers, who founded Beacon in 1988, originally intended to simply find something they could do side-by-side. Both having spent their careers in various customer service oriented businesses, and searching for an opportunity to branch out, they decided upon carpet cleaning. In the years since, the couple and their longtime staff “family” have set the standard in residential and commercial carpet cleaning across Orange County.

An IICRC, Wools of New Zealand and Carpet and Rug Institute certified firm, Beacon takes the process of education to the next level, ensuring their team of professionals are trained to an unprecedented degree of sharpness and quality. The Master and Journeyman Certifications, highest available in the carpet cleaning industry, ensure that Ken and Linda’s customers enjoy a necessary service given by a trustworthy crew.

Premium Carpet CleaningPremium Carpet CleaningFast forward (a few) years and I’m now a grown-up with kids of my own. By pure happenstance, our family inherited the gorgeous off-white carpeting that came with the home we purchased a few years ago. Add the happy fact that our abode has been the scene of many an afternoon play date and the recent addition of a new puppy and you can probably imagine the toll the carpets have taken. But unlike my parents, I have long recognized the importance of calling in the experts - well before the point of no return.

When we called Beacon Carpet Cleaning, Ken personally came out to give us an estimate. In utilizing their services, I can confidently share that he, Linda and their crew - many of whom have been with the company for over a decade - are not only highly professional, but are among the nicest people in the business. They did a great job and given that our kids and pup are still young, we’ll very likely be calling on Beacon again in the not-to-distant future.

Maintaining one’s floors, showers, countertops, upholstery, rugs, mattresses, and other areas around the home can be overwhelming: with or without children running amok. Since its inception, Beacon evolved to encompass a complementary business - Marblelife Stone and Tile Restoration with the goal of engaging its clients on as many surfaces as possible. Beacon providing protectants and cleaning services for almost anything you can think of: your Grandmother’s antique Oriental rug to yacht and boat cleaning in the harbors of Orange County.

“Each of these surfaces work together to create a cherished expression of your identity, dreams, and values,” says Ken. “It’s a unique space to celebrate with friends, or just to enjoy time by yourself. We can meet you in that space and help you protect what you invested in, keeping it looking its best for as long as possible.”


IMG 0642Beacon Carpet Cleaning and Marblelife is located at 27665 Forbes Road in Laguna Niguel. To connect with Ken and Linda, call (949) 525-4742 or visit www.beaconcarpetcleaning.com or www.marblelife.com

Published in Business Showcase

Call me old fashioned, but I believe that physical photos are a medium worth preserving. When I recently sat down to put together my daughter’s baby book, I thought of how printed images might at times seem like a thing of the past. But then I can’t imagine showing off my family photos by scrolling through all the images I posted to Facebook once upon a time.

Diana Schmitt of the San Juan Capistrano-based Accents Portraits by Diana understands the desire for individuals and families to preserve their most precious memories in more than merely a digital format. She has spent the better part of 30 years specializing in family portraits, wedding photos and capturing the most priceless of moments in all types of life celebrations.

With nearly 30 years of experience, Diana’s focus is families, and she always aims to deliver “extraordinary customer service.”

“Diana is amazing,” says Heidi Hitt. “She has taken so many special pictures over the years for me and my family. They all turn out so beautifully. I am so blessed to have someone I can trust to help me capture special moments in time. Everybody loves when we send out our Christmas cards; they can’t believe how beautiful the pictures are. Thank you Diana for all the beautiful memories.”

Accent Portraits by Diana and San Juan Photo and Digital is located at 32281 Camino Capistrano, Suite C-104 in SJC. They can be reached at (949) 661-6465 or online at www.accentportraitsbydiana.com

Published in Business Showcase

Surf City’s Most Unique Gifts & Décor Boutique

Diane Silverstein had never heard of the show “Absolutely Fabulous” when she named her aptly-titled gifts and décor boutique in central Huntington Beach. But the fun-loving, irreverent, blonde, champagne-promoting show does give a glimpse into what makes Absolutely Fabulous such a treasure. Absolutely Fabulous is not your run-of-the-mill, Hallmark-style gift shop; they are as fun and irreverent as the show they share a name with. “We’re like family here,” glows Diane. “I give my regulars a 10% discount on everything, and we often know what they’re looking for before they do.”

The nature of gift purchasing has changed greatly since the advent of the internet. How has Absolutely Fabulous stayed above the fray and blossomed while the rest of the gift industry flounders? “That’s easy,” responds Diane Silverstein, “quality, selection, price range, and ease of shopping.” After many visits to her “absolutely fabulous” gift and décor shop, I would have to agree. “Plus – we ship world-wide, so you can mail your stuff right from here!”

While the internet excels at making home shopping the easiest experience, when you know exactly what you’re looking for, much of holiday gift-giving starts with “who is this for, and how much do I want to spend on them?” Absolutely Fabulous makes this type of shopping easy with their “you know the personality, we know the product” approach to holiday gift-giving. “You see,” Diane explains in her charming English accent, “we spend hours and hours searching for the best new products offered in the gift industry. When our customers come in with their lists, we walk them around and point out options that our customers would never have found in an internet search.”

Diane is not kidding on that last point. The variety and uniqueness of products at Absolutely Fabulous is astounding: hand-made jewelry, Miche Bag purses (the ones where you just drop the “insides” of your purse into a new shell, rather than having to dump all of your stuff out!), $10 silk scarves, old-school shaving kits for men, a “Daddy’s Tool Bag” that includes diaper changing equipment, and instructional DVD, face mask and other funny items, rare paintings by successful artists, large crystal chandeliers, crystal perfume bottles, stuffed animal baby bottle covers, piggy banks for kids, “dorm survival kits” for new students, wedding party gifts, rare Disney art and collectibles, Christmas decorations that range from very inexpensive bottle stoppers and tree decorations to 6-foot high collectible Santa dolls. Absolutely really does cover the gamut of gifts for anyone: “from birth to death and everything in-between is our moniker” Diane proudly states. I tend to agree.

Let’s see what other people have had to say about Absolutely Fabulous (we checked their reviews): “nicest ladies who took terrific care of me,” “Love this store. It’s amazing and wonderful to shop in.” The raves go on and on. Absolutely Fabulous is not only a local treasure, however, they have been awarded multiple national awards for her visual merchandising (did I mention that they have the best windows in the country – an honor repeatedly bestowed upon them by industry publications) and marketing. Diane was even flown to the United Kingdom by Gifts and Decorative Accessories Magazine (the leading magazine in the gift industry), put up in a hotel, and honored with the title of “VIP buyer.” “I guess they just like the selections I’ve made over the years,” Diane humbly responds when I ask why they chose her for this honor.

So what are you waiting for? For every dollar spent at a local shop, 48% goes back into the community. If you purchase from a major, non-local, retailer, the number is 13%. For the internet - nothing (unless the business or distributor happens to be close to you, which is highly unlikely)!! This holiday season, find out why Absolutely Fabulous is so appropriately-named. Give local family businesses your time. You will find that you spend both less time and less money, all while adding to the local economy. It’s a no-brainer!

Connect with Diane and the crew at Absolutely Fabulous located at 6026 Warner Avenue in Huntington Beach, call (714) 842-1608 or visit www.absolutelyfabulous1.com

Published in Business Showcase

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